Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our ZeroSulfate® shampoos and 100% vegan formulas. Our signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and our brand became a favorite of stylists and clients alike!

COLOR-TREATED HAIR NEEDS EXTRA LOVE

From the moment hair is exposed to color, it changes. It becomes more vulnerable to damage, its natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair’s ability to retain color vibrancy... and Pureology is here to protect and help restore what color-treated hair needs most!

A LITTLE GOES A LONG WAY

Since our formulas are so concentrated you only need to use a quarter-size amount! That means 70+ shampoos from one bottle – so much to love!

COLOR FADING

Our exclusive AntiFade Complex® contains antioxidants and full spectrum UVA/UVB sunscreens to protect color vibrancy unlike anything else.

DUAL BENEFIT FORMULAS

Our dual benefit formulas not only provide color protection, they’re formulated to provide whatever else the hair needs — moisture, volume, strength, smoothness — for customized care without sacrifice.